Maru
Lifting voices against
online harassment
© 2020 Feminist Internet x Plan International.
All rights reserved.
Maru
Maru is part of Plan International's #FreeToBeOnline campaign - Sign the open letter here  ✉️
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Maru is a chatbot that helps you tackle online harassment
It was co-created with young activists who are passionate about promoting internet freedoms and safety
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Maru is here to support and empower people who are experiencing, witnessing or fighting online harassment by providing real advice and resources from experts and activists
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Maru brings together the research and activism of an extraordinary global community of people fighting to end online harassment.
It was co-created with young activists from Benin, Cameroon, Germany, Ghana, Nepal, South Africa and the UK, who are passionate about promoting internet freedom and safety.

The name ‘Maru’ translates as ‘Cloud Space’ in Sesotho and was chosen by one of Maru’s young activist co-creators.

You can chat with Maru to learn more about online harassment, how to protect yourself from it, report and respond to it, or support others going through it.
Maru's creators were guided by feminist design principles which encouraged them to:
→ Co-design Maru with young activists
→ Consider barriers people may face in accessing Maru
→ Ensure Maru's language is empathetic and inclusive
→ Ensure Maru's appearance doesn’t reinforce stereotypes
→ Reflect on biases that might exist in the team
→ Ensure Maru represents global perspectives